ST. LOUIS — Those watching Super Bowl LIX on Feb. 9 will see new commercials of Michelob ULTRA, Busch Light, Budweiser, Bud Light and Stella Artois.
Anheuser-Busch will increase its investment with five ads during this year’s Super Bowl, totaling three minutes of national advertising time and 45 seconds of regional advertising time, according to a press release.
Last year, the famous Budweiser Clydesdales made a return to the Super Bowl commercials.
In 2023, Anheuser-Busch only bought three minutes of national ad space dedicated to promoting Bud Light, Michelob ULTRA and Busch Light.
The Clydesdales made an appearance, but only for three seconds at the beginning of the "Six Degrees of Bud" commercial.
This year’s commercials will offer viewers “a glimpse into what they can expect from the country's most iconic beer brands over the next year,” the press release states.
"At Anheuser-Busch, we recognize the unique position that our decades of experience with the Super Bowl have granted us,” said Kyle Norrington, chief commercial officer at Anheuser-Busch.
“For our brands to be an essential part of the broadcast, the in-game experience in bars and at-home watch parties across the country is a privilege we do not take lightly. A cultural moment like the Super Bowl is when we truly show the world that no one can meet the moment like we can.”
While Michelob ULTRA has been championing an active lifestyle over the past 20 years, its new commercial will harness the joy of competition through a brand platform “Play For An ULTRA,” according to the press release.
Fans will see another chapter of “The Busch Guide by Busch Guy” in the new Busch Light Commercial.
This is a series of humorous ads, starring the Busch Guy, the longtime flannel-clad mascot, who provides cold and smooth survival skills for the great outdoors.
Florida can catch the high-octane spot on gameday before it airs nationally on Feb. 16, according to the press release.
The world-famous Clydesdales are back again in the new Budweiser ad.
It will be a heartfelt story, showcasing the grit, resilience and dedication of the brand, which has been delivering for its customers since 1876, according to the press release.
The commercial will air nationally on Budweiser’s digital channels and in select markets during the game’s broadcast.
Bud Light is bringing its iconic humor to neighborhoods around the country with its Super Bowl LIX campaign.
Celebrity partners will help highlight the brand’s passion points in sports and music, and emphasize that there are a few things easier to enjoy than good friends and cold Bud Lights, according to the press release.
In a new campaign, Stella Artois will continue to focus on the moments that matter.
The brand will enlist the help of iconic celebrity partners to showcase that conversations over an ice cold Stella Artois can create meaningful connections even when least expected, according to the press release.
