ST. LOUIS — A St. Louis artist created artwork for the 2024 US Open theme that celebrates the different powerful elements of tennis.
This year’s theme titled, “Celebrating the Power of Tennis,” was brought to life through creative and dynamic artwork by local artist Chelsey Farris, according to a press release.
“Creating the theme art for the US Open is the type of project that fuels my love for design—not just for its scale, but for its significance to a diverse and passionate fanbase,” Farris said.
The artwork features 16 uniquely designed tennis balls that each draw attention to an impactful element of tennis. The ball designs will be used for onsite installations at the US Open, according to the press release.
“Developing an identity for ‘The Power of Tennis’ meant designing a theme that resonates uniquely with each fan—a tennis ball might represent an escape from reality, a fun pastime, a lifelong purpose or a cherished childhood memory,” Farris said.
The primary piece features four balls set against a signature US Open blue court. It represents health and wellness, New York City, diversity and inclusion, and tradition.
“By crafting various vignettes within the tennis balls, I aimed to capture these diverse emotions while adding versatility,” Farris said.
“Instead of a single static layout, I developed a scalable design system adaptable to multiple touchpoints, allowing the work to be repurposed in innovative ways. It has been a thrilling challenge and a privilege.”
During US Open Fan Week and the Main Draw, the power tennis will be celebrated by having oversized tennis ball installations throughout the grounds, featuring the designs.
Tickets for the 2024 US Open are on sale for the public. It will be held over three weeks at the United States Tennis Association Billie Jean King National Tennis Center in New York from Aug. 19 through Sept. 8.
This year's theme is a "commitment to promote the positive effects of the world’s healthiest sport on its biggest stage," the press release states.
"Tennis is uniquely situated to inspire healthier people and communities everywhere," said Dr. Brian Hainline, USTA chairman of the board and president.
"Science informs us that playing tennis prolongs life while improving mental, physical, and social health. The US Open is the biggest sport platform in America, and this year we are showcasing the health and life enhancing impact of tennis for people of all abilities across our great country."
For more information and to purchase tickets, visit the event’s website.