ST. LOUIS, Mo.-- It may not help the school keep a recent high-profile addition to the NCAA transfer portal from leaving Midtown, but Saint Louis University on Tuesday announced the launch of a portal that it hopes will ease the path of student-athletes looking to profit off of their name, image and likeness.

The school, along with INFLCR, an athlete branding firm, have established the Billiken Exchange, a place where businesses, donors and others can connect with student-athletes looking for endorsement opportunities.

"By partnering with INFLCR, we are able to provide our Billikens with a proven technology so they can connect with those interested in engaging in an NIL opportunity. We fully support our student-athletes in their quest to take advantage of NIL, and we encourage those wishing to support them by joining the Billiken Exchange," Athletic Director Chris May said in a news release.

Schools are not allowed to negotiate NIL deals and do not profit from them. The NCAA has done little publicly to discourage what amounts to tampering, where a student-athlete at one school can get an idea of what he or she could make in endorsements while playing at another school, even before deciding to transfer from their existing program.

On Monday, SLU men’s basketball point guard Yuri Collins announced he would transfer after he originally planned to test the NBA draft process to get an evaluation. 

The St. Louis Post-Dispatch reports that Tennessee could be in the lead for Collins’ services, with the potential to earn $100,000 as a starter while also going up against stiffer competition in the SEC to prepare him for the NBA.

Collins could still decide to remain at Saint Louis. He would be eligible to play immediately at a new school.