Dust off your white jumpsuits Mainers, it’s time to help the Augusta Civic Center break the Guinness World Record for most Elvis impersonators gathered in one place.
The fun is all part of the civic center’s 50th anniversary celebration, which includes fondly remembering the King’s only performance in Maine on May 24, 1977.
“We definitely wanted to honor that as part of our 50th anniversary because our theme is moments, milestones and memories,” Margaret Noel, the civic center director said.
The Aug. 15 event coincides with Elvis Week 2023, a series of events at Graceland, his Memphis mansion that’s now a museum.
To participate in the Augusta event, impersonators will need to dress up in one of three Elvis costumes — jailhouse rock, dressy or jumpsuit — and sing along to his hit song “Hound Dog.”
The civic center lists costume ideas on its website but the key is that attendees need to be “instantly recognizable as Elvis to qualify.”
The goal is to get 1,200 Elvis lookalikes at the civic center to blow past the current world record of 895 people dressed as Elvis set in July 2014 at the Harrah’s Cherokee Casino Resort in North Carolina.
“We have to at least get 896 people but we’re trying for 1,200 because we want to hold the record for more than five minutes,” Noel said.
Augusta Mayor Mark O’Brien said he will go to the event but hasn’t yet decided whether to dig up a costume to help set the record. But he and his wife Julie, a former state lawmaker, do have the sheet music to “Can’t Help Falling in Love” framed in their home, he said.
“I think it’s a very cool idea and I think it will be a lot of fun,” he said.
The event will feature a performance by Maine Elvis Tribute Artist Jessi Mallory, who will perform the same set from Elvis’ 1977 Augusta show.
There will be free hors d’oeuvres of Elvis themed foods and a cash bar, along with a free digital photo booth.
The event is open to everyone, regardless of whether they plan to participate. Attendees are encouraged to bring donated non-perishable food items, personal care products, school supplies and monetary donations to benefit local nonprofits.
Prior to the 1977 Augusta show, the Kennebec Journal published a story detailing the disappointment many felt when they found out the show had been sold out by 10 a.m. — just two hours after the box office opened.
“It was impossible to estimate the number of disappointed people in a line that wrapped almost around the Civic Center,” the story reads. “Some took it well. Others were quite verbal about their disappointment.”
Aficionados will recall Elvis was scheduled to perform in Portland a few months later, on Aug. 17, 1977, but he died at Graceland the day before at age 42.
“The people who were here (in Augusta) know how special it was, especially since he wasn’t able to fulfill his Portland concert because he passed away,” Noel said.
For the event next month, which is set to run 5-8 p.m., participants should sign up in advance on the civic center’s website so they can get more detailed information about the event and tips for great costumes, Noel said.
They also need volunteers to help authenticate the impersonators as they attempt to break the record.
“Obviously we want to break the record, that’s the important part,” Noel said. “The more people that dress up the better. It’s going to be a good time either way, whether we break the record or not."