Just in the past week, two pedestrians have been struck by vehicles in Rochester while crossing the street. One of the victims was killed, and the other remains in critical condition.

The Rochester Police Department is ramping up enforcement by participating in a statewide a crosswalk safety campaign "Operation: See, Bee Seen."

“Driving down, I knew this crosswalk was here. I actually noticed the fancy police car on the other side, and the camera, and I was kinda distracted by that," Mark Kuczak, who was pulled over for failing to yield to a pedestrian. "Then I saw the lady in pink and had to make a decision on whether to slam on my breaks or keep going, and I kept going.”

Traffic Officer Gilbert Contreras says distracted driving is the most prevalent offense he sees when it comes to the crosswalk.

“I just think they’re zoned out, thinking about something else or playing with their cell phones and not really focused on the road.” said Conteras.

“I didn’t look at the person when I came here. I slowed down for the speed limit," Ena Wah said. "But I just looked at the person in the car, and just drove.”

Violators could face a $300 dollar fine and points on the license. Pedestrians who don't obey cross walk signals could face a $150 fine, but the potential consequences don't stop there.

Officer Contreras says every year, 300 pedestrians are killed across the state in accidents, with approximately another 15,000 injured. 

“I’ve got children, and they cross the street," Contreras said. "So I worry that someone’s not paying attention, and will hit my child or someone I love.”

But it’s not just on the drivers.

“The pedestrians have earbuds on, and again, they’re listening to music, not being focused on their surroundings," Conteras said. "They're just walking out because they see a white cross walk, and figure, I can just walk out, but you have to stop and look to make sure it’s safe for you to cross.”

The advice for both sides?

“Be mindful. Pay attention.”

A lesson learned for the two who received warnings Wednesday afternoon.

“The takeaway is I’m going to be more careful, pay more attention, actually stop when the area is restricted to stop and the signs are there.” Kuczak said.