SAN ANTONIO — Yvonne "Bonnie" Garcia can't help but smile when flipping through the pages of her Burbank High School yearbook.

The copy from 1975 fills her mind with good memories of when Garcia was a student.

"Some of my fondest memories were spirit week and pep rallies," said Garcia.

As a cheerleader, she loved firing up the student body for the next football game with funny skits. The skit that still makes her laugh til this day is the time she pied her high school principal in the face during a pep rally. Yet, it's lessons learned from her cheer sponsors that Garcia remembers most. Her coaches taught her discipline, teamwork, leadership and spirit.

"It's the foundation of what I've become today," she said.

Following high school graduation in 1975, Garcia didn't have plans for college. The young woman decided to take up a job at Joske's Department Store working in the budget basement. After a short stint, she said her two co-workers "Big Marge" and "Big Mary" encouraged her to pursue a college degree. Later that year, she was accepted to the University of Texas at Austin.

"I wanted to be a newscaster, like you," Garcia told our reporter, Sarah Duran..

Desiring a career in broadcast, she pursued a degree in radio, television and film. Attempting to get experience, she created a demo tape and took it to the top disco station in Austin, Disco 98 KHFI. She not only landed the job but was crowned the first Latina radio disc jockey in the city.

After years of spinning tracks and following the death of her father, Garcia traded in her microphone for marketing. For the next 15 years, she worked in the beer industry and Coca Cola. By 1998, she was ready for a new chapter and return to her roots in San Antonio, where she launched her own agency MarketVision. Her mission was to set Hispanic culture at the forefront of the agency's marketing model, which she believes has made her company a stand out.

"I use my heritage as an advantage versus a disadvantage," she said.

Now, she is documenting her expertise in a new book, Dale Ganas: How to Make Your Mark in Life. Dale Ganas meaning "hit it hard", which she demonstrates with a piñata on the front cover.

"Life is like a piñata. If you hit it hard enough dulces will fly! The book is [also] filled with consejos, which are words of advice and each one includes a little story of my journey," Garcia said.

The book offers advice and stories she hopes young women of all background will use when following their dreams.

"I wrote it because I want girls to realize that it doesn't matter where you came from, that you can do anything with your life."