SAN ANTONIO – H-E-B is using its commercial time during this year's Super Bowl to promote Texas favorites.

The grocery chain recruited country music star Cowboy Troy to highlight the store's "Primo Picks" line, which are products made in Texas and sold exclusively at H-E-B. The commercial was shot at locations throughout the state.

People can catch the full spot during the big game's third and fourth quarters. The commercial will air throughout February.