AUSTIN, Texas — Dozens of marketing professionals hunkered down at an Austin design studio this weekend to help launch a nonprofit’s campaign to bring more mentors to Texas students.

  • A nonprofit is helping another nonprofit
  • More than 85 volunteers worked on 72-hour project
  • Goal is to boost Texas students’ emotional intelligence

The volunteer effort was organized by Good Measure, a nonprofit pop-up agency that assists other nonprofits. The group travels the country collaborating with the best creative agencies to organize projects that bring lasting impact.


Photo of Funsize design studio on Dec. 8, 2019

This time, Good Measure’s client is Classroom Champions, which pairs young students with athlete mentors. The athletes collaborate with Classroom Champions and teachers to develop a curriculum to teach students about social and emotional learning. The mentorship program is designed to help amplify students’ emotional intelligence at a young age.

Classroom Champions is now expanding to Texas and several professional athletes are interested. But the small nonprofit needs some help getting the word out to Texas teachers. That’s where Good Measure comes in. Within 72 hours, Good Measure developed a campaign to recruit Texas teachers to the program and onboard them into the curriculum so that they can start using it in their classrooms.

To make it happen, Good Measure recruited volunteers from agencies like McGarrah Jessee, Funsize, and Rooster Teeth.

“85-plus creative professionals can come together in a weekend and find a like-minded community of people who just want to do a little bit of good. And we wholeheartedly believe that a little bit of good is always worth it,” said Alex Anderson, founder of Good Measure.

“The fact that they have offered to help, the amount of commitment and dedication and ideas and brainstorming that’s happened is just something we would never be able to do ourselves,” said Alex Sopko, director of communications for Classroom Champions. “The ultimate goal for Good Measure and for us is to bring more mentors to more kids in Texas and in Austin and across the country and to help them, you know, help them succeed in and out of the classroom.”

Funsize hosted the Texas initiative at its East Austin studio.

“If this campaign is successful, what we’re doing today will impact schools potentially across the entire state of Texas,” said Anthony Armendariz, a partner at Funsize.

Good Measure helps out nonprofits about twice a year. The group hopes to bring its services to Los Angeles in 2020.