AUSTIN, Texas — The hearing  on Texas' controversial bathroom bill comes as Texas' largest business lobbying group has announced a rcampaign opposing the legislation.

The Texas Association of Business hopes its million-dollar media buy will thwart the bill, which would require transgender people to use restrooms that correspond to the gender on their birth certificates.

"What affects business in Texas affects ALL Texans: it affects our schools, our roads, our state budget, and our quality of life. When businesses succeed, Texas communities and families succeed. The bathroom bill distracts from the real challenges we face and would result in terrible economic consequences – on talent, on tourism, on investment, on growth, and on small businesses," TAB said in a press release.

The TAB has rallied against the measure for months, calling it bad for business.

A similar North Carolina measure was partially repealed amid costly boycotts.

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