AUSTIN—Experts say some mass shooters commit their crimes simply for the notoriety, which is why the FBI is enlisting the media's help to change that with an initiative called Don't Name Them.

After the Orlando nightclub shooting, FBI Director James Comey said that he is not using the killer's name and will try not to do so. It was the latest and most public salvo in the bureau's fight to get the media and police to stop identifying mass shooters.

"Part of what motivates sick people to do this kind of thing is some twisted notion of fame or glory, and I don't want to be part of that,” said Comey.

It's an effort that has roots in Central Texas. Pete Blair is the director of research for the ALERRT active shooter training program at Texas State. Blair did the research, and he says the copycat effect is real.

"Whether it's because of the press packets they release, statements that they made to other people, journals, those sorts of things that often times are seeking to have recognition for what they did and become as famous or notorious as other shooters have been,” said Blair.

Blair went to the FBI with his research, and the Don't Name Them program was born.

"The Orlando shooter, the San Bernardino shooters, they don't deserve to be glorified. These are horrible violent individuals, that don't deserve their names to be remembered by Americans,” said FBI Special Agent Michelle Lee.

At Time Warner Cable News, we limit the identification of mass shooters as much as we can. We are making an exception for the UT Tower Shooting given the local, historic nature of the incident.  Monday is the 50th anniversary of the shooting.

--You can watch a 30-minute special that day, airing on Time Warner Cable News at:--

• 6:30 a.m.
• 11:00 a.m.
• 6:30 p.m.