The SoHo neighborhood in Lower Manhattan is known for some of the best restaurants, art galleries and shopping in the city, making it a popular tourist destination and a focal point for potential investment.

However, the vacancy rate in the neighborhood is strikingly low, making it a challenge for real estate developers seeking to renovate and build new retail spaces

Property owners are being strategic about what brands they are choosing to fill vacancies in supply-constrained SoHo.

Greg Kraut, CEO and co-founder of the KPG Funds, joined “The Rush Hour” on Monday to discuss the strategy in the SoHo neighborhood.

Tap the video player above to watch the interview.