TAMPA, Fla. — Downtown Tampa started a new New Year’s Eve tradition that's pirate-inspired.

The new event for Tampa used digital mapping on one of Tampa’s most iconic buildings to countdown to 2020.

“We are going to kick off the inaugural New Yarrgh’s Eve Booty Drop,” said Ashly Anderson with the Tampa downtown partnership.

The treasure chest booty drop was digitally mapped onto Rivergate Tower for everyone in Curtis Hixon Park to countdown to 2020.

It’s the first time the city has ever used this kind of technology.

“The digital mapping will be 320 feet, that’s the entire span of the top of the building,” Anderson said. “And it’s going to have a digital projection along with a countdown treasure chest booty drop in a true Tampa fashion instead of a traditional ball that you’d see in other cities.”