For nearly 20 years, kids in Morningside Heights could get fitted for their shoes at The Shoe Tree. But outside is a sign to let customers know they will be closing shop.
āThat is a hard thing to give up," said Karen Dixon, who co-owns the store. "Thatās a hard thing to give up.ā
She has owned the store for 18 years with her husband, Essam.
āWeāve been getting messages that their children took their first step in our store and now theyāre going to college,ā she said.
Last year, NY1 profiled Dixon, whose day job is at the store but is also a full-time member of the chorus at the Metropolitan Opera.
While the work at the opera may be pitch perfect, problems at The Shoe Tree have been going on for years.
āThe past couple of years is where the sales have really declined," she said. "Since [COVID-19] it has really been going down.ā
Their biggest competition: our phones, where buying shoes with a tap of a finger has become more popular, said Dixon.
āSadly, we have customers, we even have customers shop online in the store while theyāre getting their feet fit,ā she said.
NY1 even heard a customer discuss buying a pair of shoes online, while in the store.
A quick look online and the closest shoe stores for kids on the west side: a Kids Foot Locker in Harlem and a Harrys Shoes on the Upper West Side.
āWe tried to stay in business as long as we could for that reason,ā said Dixon.
Itās a problem, though, not just in Manhattan.
āThe independent retail shoe channel is under duress,ā said Matt Priest, the CEO of the Footwear Distributors and Retailers of America, a trade organization representing about 95% of businesses that sell shoes.
He said big box stores carrying shoes and online shopping leave mom-and-pop store owners tied in financial knots.
āSo the margins for boutique store whoās focused on the childrenās footwear industry, theyāre having less opportunity to make profit because the duty rates on kids shoes tends to be higher,ā said Priest.
Dixon will keep performing at the Metropolitan Opera, but Essam will take some time to figure out whatās next, as they work as always, putting one foot in front of the other.