Rochester officials and agencies were out on Wednesday talking about back-to-school safety with an emphasis on road safety.

According to the Rochester Police Department, there were 200 incidents in which a car struck a pedestrian or bicyclist over the last year, 14 of them fatal and nearly a third of those were hit and runs.

The Rochester City School District says residents will continue seeing barriers at some schools to avoid joy riders hopping on sidewalks and across the greens.

The school board also voted to have officers at arrival and dismissals again. Now, it awaits a vote from the city council.

“The start of the new school year not only brings school buses and young pedestrians, but also more traffic on the roads,” Mayor Malik Evans said in a statement. “Morning and afternoon commuters should keep this in mind and give themselves extra time to travel safely to ensure children stay safe.”

AAA also kicked off its AAA School’s Open, Drive Carefully campaign.

According to the National Highway Traffic Safety Administration, more than 25% of child pedestrian fatalities in the last decade occurred after school.

"There are going to be more cars on the road,” AAA communications specialist Mark Gruba said. “It’s not just people heading back to work after Labor Day, but people heading to school, teachers, administrators and young drivers. It's essential that everybody realizes they have a role to play." 

Here are some tips for the road from AAA and city officials:

• Always stop for a school bus when the lights are flashing
• Slow down, stay off your phone and obey crossing guards 
• Teach children traffic safety rules