East End cereal bar POP ROC is closing its doors for good this weekend. POP ROC made the announcement on its Facebook page Monday.

"If you haven’t heard, POP ROC is closing. There is a lot happening behind the scenes and we’ll give you more information as we get it. In the meantime this is your last week to come hang out with us and experience POP ROC as it is. Saturday we will have a shindig including a major raffle to help send off our employees. Just know that we love you...3000! It's a goodbye for POP ROC, but out of this will emerge something very special," the Facebook post reads.

It will hold one last event on Saturday with a raffle. 

POP ROC management did not say why the bar is closing.