ROCHESTER, N.Y. — What is jazz but improvisation and change?
The same is true for the Rochester International Jazz Festival, which will be known as the CGI Jazz Festival starting in 2019.
CGI Communications, a digital marketing company, has been in downtown Rochester for 14 of its 30 years and stepped forward to be the new title sponsor of the city’s beloved event.
CEO Bob Bartosiewicz said he jumped at the chance for CGI to become the title sponsor after it was announced Xerox would be stepping away.
"It’s just been kind of parallel, the growth of CGI and the growth of the Jazz Fest,” he said. “I was always eyeing the Jazz Fest in the future when it came to like sponsoring it."
Xerox, which just moved its headquarters from downtown to Webster, is all but putting the city in the rearview mirror. The company did release a statement on the new sponsor, saying “It has been an honor to be part of Rochester’s music scene for a decade. We expect the festival to continue its strong growth under the new lead sponsor.”
“It has been an honor to be part of Rochester’s music scene for a decade. We expect the Festival to continue its strong growth under the new lead sponsor.”
Jazz Fest co-producer Marc Iacona said he’s certain things will be just as smooth in the future.
“We’re not going to miss a beat,” he said.
The festival, officially renamed the CGI Rochester International Jazz Festival Presented by M&T Bank, is scheduled to begin on June 21, 2019.
This year's festival wrapped up at the end of June after attracting an estimated 208,000 fans.