While the pandemic might keep people from going out for events, Genesee Brewery brought one to their homes.
ROC the Falls might not physically be happening in the Upper Falls neighborhood, but the brewery let the show go on with a virtual festival.
The brewery held the event on Facebook Live.
It featured live music and a special guest interview.
Genesee Brewery also commemorated it with a release of its Black Raspberry Cream Ale, which sold out in minutes.