Billy Lyons of Zagat chowed down at New York's first cereal bar in Brooklyn. He filed the following report for NY1.
Ronnie Fieg is a master of colorful fashion design, but a childhood dream propelled him to start a new career in another sweet industry: cereal.
"The idea actually stemmed from when I was a young kid,” says Ronnie Fieg, founder of Kith & Kith Treats. “My parents wouldn't let me eat sweet cereals so I'd have to go to my friends’ houses. Saturday mornings, I used to buy as many different cereals as I could and then mix them all together, and different topping and different milks."
At Kith Treats, located inside Fieg’s flagship clothing store in Brooklyn, guests can choose from a variety of mixed cereals, milks, coffees, and a special ice cream swirl.
"We have 24 different cereals and 24 different toppings to pick from,” Fieg says. “I'm very close with my friends and I brought together some of them to kind of come up with their own combinations and we put them on the wall, and those have been the most popular items here. We also serve the ice cream cereal swirl, so you pick one cereal and one topping, and it blends the cereal and the ice cream and that topping together, which is amazing."
Guests can work up an appetite by checking out the wall of vintage cereal boxes over the years.
"It's not necessarily a breakfast thing,” Fieg says. “People can come from the hours of 7 a.m. to 9 p.m. and they can have this all day. And it's become like a dessert thing, so we're seeing a lot of people coming in the morning, people coming in the afternoon and people coming at night."
What kind of cereal does Fieg enjoy eating the most? The one with his name on it, of course.
"This is The Fiegster,” one employee described the cereal. “First we start out with some Frosted Flakes, Cocoa Puffs. So we also have our crushed Oreos, our first topping, and mini marshmallows. We're going to top it off with some whole milk, and there you have it."
My daily dose.
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