During the spring, the NCAA has been meeting with its division members and respective conferences to develop a proposal that will allow student-athletes to profit off of their name, image, and likeness.


What You Need To Know


  • An initial proposal may be distributed in September 2020.

  • Final proposals will be voted on by January 2021.

  • The aim is for implementation of the rule to go into effect for the 2021-22 academic calendar.

According to the NCAA timeline, an initial proposal should be distributed to its members by September, with its members finalizing the proposal by November. By January of 2021, the final proposals will be voted on for approval, with implementation set for the 2021-2022 academic calendar. The proposal currently would allow for student-athletes to monetize things like their autographs, commercials or public appearances, and other promotional events.

However, student-athletes may not monetize school-issued apparel, like jerseys or school-issued equipment and gear.

According to Stat Factors' Mike McCurry, the decision to allow student-athletes to monetize their brand could be the biggest decision by the NCAA since the introduction of athletic scholarships.