A new digital public service campaign is part of a broader effort to raise awareness of suicide prevention services and mental health resources in recognition of National Suicide Prevention Month.
Gov. Kathy Hochul on Friday announced the statewide campaign will run through November and appear on social media platforms including YouTube, TikTok and Snapchat.
"No New Yorker should suffer alone with crushing thoughts of suicide, especially when help can be one phone call away," Hochul said. "In commemorating this day and month, we're shining a light on the challenges so many of us face and the critical role suicide prevention can play in saving lives."
The effort is being run by the Office of Mental Health and will highlight programs and services that are offered. At the same time, the agency will host a conference starting Sept. 20 that will include international experts and how more focus should be placed on social connections across a person's life.
There's also a focus on young people, with suicide being the leading cause of death for adolescents. The agency is working with schools and communities to develop programs and work with at-risk youth.
"Every death by suicide is a tragedy that can have a lasting impact on friends, family members and colleagues," said Office of Mental Health Commissioner Ann Sullivan. "Throughout the year, OMH works closely with communities across New York State to help individuals understand the importance of recognizing the warning signs of suicide and provides valuable resources that can save lives. If you or someone you know needs help, please reach out. Support is always available."