Remember the excitement of seeing the ice cream truck pull up? There was no better feeling as a kid than seeing the ice cream truck drive through your neighborhood. 

For Dan Liddic, who owns Here's the Twist ice cream truck, it’s a tradition he gets to carry on every year.

"I get to meet a lot of different people throughout the year, kids and adults. And probably the biggest thing I enjoy is kids that 11 years ago were little tiny guys and now they're, you know, 18 years old. And they come to the truck and say, hey, remember me? And I'm like, Yeah, I remember you very well," Liddic said.

For 11 years now, Liddic has been putting smiles on the faces of both children and adults. But owning and operating an ice cream truck business  is becoming harder and harder.

A case of cones that once cost $25 is now up over $90. Add that to the thousands of dollars in truck maintenance, and weather variables, and you have a risky job to take on.

"The temperature makes a huge difference if it's below 60 degrees. You might as well stay home if it's below 55. Forget even thinking about going out. And then, of course, rain. If it's raining, that's like kryptonite," said Liddic.

But despite all of this, people like Liddic are continuing the tradition for a whole new generation of kids.

While ice cream trucks are becoming harder and harder to find, he’s dedicated to keeping these memories alive.

"When I was growing up as a kid, the truck used to come every day, every night. And he came through our neighborhood every single night. And I just do think it's kind of neat to continue on the tradition,” said Liddic.

Liddic says last year, he attended 350 events throughout Broome County.

The industry is also facing another challenge.

In New York City, a new proposal would actually ban gas-fueled ice cream trucks. That has no bearing on upstate however.