Rochester's Genesee Brewery is set to undergo a $50 million modernization project, its parent company FIFCO USA announced Monday.
The project will increase the brewery’s capacity with the installation of new tanks and equipment. Plans call for the facility to help supplement the Canadian production and shipment of Labatt Blue and Labatt Blue Light lines of beer, making this the first facility to produce these lines in the United States.
The company is planning to create up to 57 new jobs at the facility over the next two years in addition to retaining more than 500 workers in Rochester. New York state has offered a $7 million grant to FIFCO USA to help with the upgrades.
"The Genesee Brewery has been a trusted employer in the Rochester community for well over a century, and this transformative investment will help to keep them in New York State for generations to come," Gov. Hochul said. "New York is experiencing a manufacturing renaissance, with millions of dollars in investment and countless, good-paying jobs coming to our state, and my administration is committed to helping businesses like the Genesee Brewery expand their presence in New York and help move our economy forward."
"Gov. Hochul’s commitment to our brewery helped to cement the decision to invest $50 million to modernize and expand our capabilities for future generations of local employees," FIFCO USA CEO Piotr Jurjewicz said. "In collaboration with our Canadian brewer, we are brewing Labatt with the exact same recipe and quality ingredients that give Labatt Blue and Blue Light the great taste and quality people expect. Our hundreds of New York state employees are excited to help meet the growing demand for Labatt while we also develop our capabilities to attract new contract brewing partners across the country."