The Netflix original film "Bird Box" reached high acclaim following its release. Now, the online streaming service is asking its fans to dial things back for the sake of safety. 

The dystopian film "Bird Box" stars Academy Award winner Sandra Bullock, who plays the role of Malorie, and watches her life unfold as the world she knows shatters around her. First beginning in Romania, then reports spread to Europe and Siberia, as the world appears to be coming to an end through mass suicides. 

When your eyes are open you see your greatest fear and so the only solution to survival, the audience finds out, is to wear a blindfold and avoid those remaining on earth out for blood. Bullock's character discovers birds can sense when the creatures who prey on fear are nearby.

She resolves to keep birds close to her, in a box. Another twist, Bullock is pregnant and having to navigate through post-birth with limited sight. 

At one point, Bullock playing Malorie says to her child, "Under no circumstance are you allowed to take off your blindfold." That concept has taken off in the real world.

The start of the Bird Box Challenge, which some are comparing to the Tide Pod challenge of 2018, has people blindfolding themselves and doing ordinary tasks like driving a car. If it sounds dangerous, that is because it can be.

A mental health professional Spectrum News spoke to Sunday, has sounded the alarm on this challenge.

"They really aren't thinking about their safety and the safety of others around them,” said Brian Decker, a Licensed Mental Health Counselor from Central New York.

Videos surfacing on the web show people of all ages getting hurt. One family was running through their house blindfolded, when the youngest child ran into a wall. The various incidents led Netflix to release a tweet warning of the dangers of the challenge.

Decker says some do the challenge solely for attention.

"People want to be accepted one way or another. They will risk their own safety just to get a like on Instagram or a follow on Facebook or Twitter," Decker said.

The widespread hype of the movie took off mainly on social media. In seven days the film had acrrued 45,037,125 views, according to Netflix. Though some suggest Netflix was behind the hype on social media, it has yet to stop the memes from spreading.