Saratoga track season is coming to a close, which should mean less downtown foot traffic.

But Deborah DePasquale’s business shows no signs of slowing down.

Her shop, nestled inside the Silver Wood gallery on Broadway, has gained quite a following.

She started with only 20 products, selling them at pop-up shops and during race season, 

Now with a full inventory, ‘Toga Heritage’ is on track to becoming a household name.

"It's so rewarding to build a brand from where I'm from and to showcase our city and what we have to offer,” said DePasquale.

From the popular hats to her signature candles, she's infused the spirit of Saratoga racing with nostalgia from her past. 

It’s something she says draws customers in year-round.

"The race meet might be coming to a close on Labor Day, but we have visitors coming through for the fall season,” said DePasquale.

She says she her store gives people a chance to enjoy their experiences beyond the Spa City.

"We aren't just for locals. We are for locals at heart, whether you're enjoying our special pieces in the city or taking them home with you to remember your time in Saratoga,” said DePasquale.