Governor Andrew Cuomo unveiled a new proposal to eliminate the so-called "pink tax."

The governor said the legislation will stop gender-pricing discrimination for female products, like razors or shampoo.

The proposal would also require establishments to post a price list for certain services.

Businesses that violate the law would be subject to civil penalties.

A 2015 study by the city's Consumer Affairs Department found women's products cost an average of 7 percent more than similar items for men, with personal care products for women found to be priced 13 percent higher.

Back in 2016, Governor Cuomo signed legislation that prohibited a tax on menstrual products, making New York one of the first states to ban so-called "Tampon Tax."