As deadly fires continue to spread across California, one local company is doing everything they can to help. 

Northwestern Mutual in Latham has decided to match all donations to the Red Cross for California — up to $10,000.

Individual donations can be made until Wednesday, November 21. 

Alex Tronco, a management partner at Northwestern Mutual, describes what drove this decision.

"There's a lot of tragedy that goes on in the world and although this is across the country, it feels like it's in our backyard. It's pretty easy for us to sit back and look at a story and procrastinate helping out or donating money, so I thought this would be a good way to maybe get some people motivated and helping out," said Tronco.