The United Way of the Greater Capital Region has released a new study shedding light on some startling statistics.

According to the United Way ALICE Project, nearly 50 percent of Capital Region families are having trouble keeping up financially.

The report was released in a Tuesday conference at the University at Albany.

Organizers of Tuesday’s conference say they invited representatives from several non-profits to listen to these numbers in order to start the conversation on reversing this trend.

“There is this forgotten segment of folks who are being left behind and still struggling, and I think the appeal of it is ... these are folks who are showing up and going to work every day, holding up full time employment. They have family," said Peter Gannon, president and CEO of United Way of the Greater Capital Region, "and while those indicators are moving in the right direction, median income, the basic cost of living, basic cost of survival are outpacing them."