BUFFALO, N.Y. — A new full-service barber and beard grooming shop is shearing through barriers.

Shannel Moore opened Beard Chic in the city of Buffalo in March.

"I never thought I would have a barbershop," said Moore. "...I don’t want to take anything for granted."

Her 4-year-old son Daviyon inspired her to open the shop after taking him to the barbershop.

"He would get his haircut and I would observe the clients that would come in and I would notice they would get haircuts and trimmed, but they wouldn’t get their beards groomed," Moore said.

In 2019, she created her own line of 100% organic beard products, such as oil, conditioners and more. She says, after praying about what she should do next, she had a dream.

"I dreamt I was washing a beard, a man’s beard, in a barbershop, not knowing it was my own barbershop," she said.

In 2020, she purchased her space at 287 Parkside Avenue in North Buffalo and opened this spring. Literally, a dream come true.

"I am still in awe to it, but wow, I really did it," she said.

One of her clients, Demetrius Cooperwood, says her products have made a real difference for him.

"I lost my hair at the top of my head, so I had to take care of the hair at the bottom, so she started telling me how to maintain my beard to be fuller and shinier," he said. "I buy all her products now. Everything."

With her success, she hopes to inspire other women, too.

"We have harder obstacles than a man, but if you are determined and work hard, you will prevail," she said.

She also offers spa services. You can find more information on her Facebook page.