The founders of the website 6FTCloser say they wanted to find a way to encourage frontline workers through this pandemic.

Whether it’s through song or words of encouragement, the videos created by strangers are landing in the hands of those treating coronavirus patients.

"We fundamentally thing that there is something beautiful, primal and real about being connected," said 6FTCloser Founder Noah Sanborn Friedman. "Technology and media are a beautiful intersection of things that allow us to scale that connection even when we're in different places."

Anybody can sign up to make a video for a stranger on the front lines who has been nominated to receive one. Ben Sharf is another founder who lives in Western New York.

"As a worker you're just another statistic. People don't know who you are or what your name is," said Sharf. "We thought if there was a way to tap into that, we're all clapping for them and thanking them on an individual basis, we thought that could be powerful."

It's a simple concept another founder, Sahil Bhaiwala, discovered was more powerful than they could have imagined.

"I think our entire team has been blown away by the responses," Bhaiwala added. "They've ranged from, ‘Hey thanks so much for taking the time,’ all the way to, ‘I came off a 36-hour shift and this was the motivation I needed.’"

The person making the video receives information about the frontline worker to personalize the video.

"There's always a word of encouragement and support that needs to be sent to someone in the world and this is the perfect platform," said founder Ariella Sharf.

The site's purpose to spread love and gratitude will still be necessary long after the pandemic ends, according to 6FTCloser founders.  

"Feeling loved, seen and recognized – while it sounds similar is a distinctly different feeling and an actual chemical reaction in the body," adds Friedman. "We think there's a powerful opportunity here to scale that feeling for people around the world and do some serious good."

Update: April 23, 3 p.m. – 6FTCloser has since reached out to Spectrum News, stating they "are a platform for all frontline workers, not just health care workers ... Grocery store workers, police officers, firefighters, etc. are all included and encouraged to be nominated."

The company adds, "We love, respect, and admire the energy people are showing by clapping out windows at 7 p.m. We feel this platform can be a way to complement that beautiful gesture by recognizing each frontline worker individually.

"We believe that 6FTCloser can help all those who need support and encouragement feel recognized, heard, and appreciated."