Inside the newest Primark store, there is clothing as far as the eye can see. To be more exact, it’s about 55,100 square feet of clothing.
Primark, a clothing store based in Ireland, is a popular European brand known for its stylish but affordable clothes.
On Thursday, the brand opened up shop at the Staten Island Mall.
"Well Staten Island is a great place to be,” Primark’s USA President Jose Luis Martinez de Larramendi said. “We found this mall particularly encouraging."
Fashion blogger Kendall Kremer was one of the first customers.
"I'm really excited about it,” she said. “I've been hearing about Primark for a while so I'm kind of excited to get in, check it out."
The massive clothing store is able to sell such low cost items because it does no advertising, buys in large volumes, and sources materials close to where they're made.
"I think people are going to be much more willing and excited to kind of take chances with trends and fashion and not be afraid to try something out,” Kremer who writes for Styled Snapshot said. “And if it doesn't work they only spent a couple dollars on it, so I think it's going to be great."
This Primark location will not only be the seventh one in the U.S., but it will be the first in New York City. That fact makes the Staten Island Chamber of Commerce members happy. Along with city-wide customers, the store is bringing in more than 200 local jobs.
"It's nice when Staten Island gets picked and is on the map, representing New York City, that doesn't happen too often,” Linda Baran, President of the Chamber said. “So I think for us to be in the limelight like this, for them to select Staten Island is really positive."
From clothes, to accessories, and even a "re-charge station,” Primark is hoping to make a mark on the borough.