Kellogg's Special K Ads Banned in the UK Over Health Claims

NATIONAL --The Kellogg Company has been told to stop running two ads in the United Kingdom over health benefit claims.

Advertisements claim Kellogg's Special K Cereal is "full of goodness" and "nutrition."

The company also claimed on its website that all Special K flakes are a "nutritious and delicious start to your day."

The advertising standards agency said it banned the adverts after a consumer complained.

UK companies are not allowed to make general health claims about their products, unless backed up with specifics.

The Kellogg Company apologized to customers on Wednesday, admitting the claims were not clear enough.