CHARLOTTE, N.C. — A two-year-old girl is taking social media by storm.

What You Need To Know


  • Collete Louis started Camifrobabe amid pandemic.

  • 2-year-old Cami has millions of followers who enjoy seeing her adventures.

  • Camifrobabe aims to spread joy and promote self-love.


Camille Madeline Louis is bringing joy to millions of people on Instagram, TikTok and Youtube with an account called Camifrobabe.

Cami’s Mom, Collete, started her daughter’s social media presence last year during quarantine. This after the event decor business she owns with her husband, Peterson, had many cancellations.

“We went from being completely booked with our business to nothing,” Colette says. “I decided to…put Cami on Instagram and on TikToK for fun. I had a lot of encouragement to do it. I was like: ‘Oh, they don't want to see her. They don't want to see her.’ I was wrong.”

Cami’s social media features pictures or videos of her life, including learning, getting ready for school, interacting with her family and going on adventures with them.

One of her favorite activities is playing with dinosaur toys and going on treasure hunts with mom and dad.

“I’m enjoying it and she’s enjoying it and that’s what matters,” Peterson says.

Collete aims to spread joy and self-love with Cami’s videos and pictures.

“I want her to embrace her hair. How wonderful it is but also that you can rock a fro and be fabulous,” Colette says.

As part of her platform, Colette includes tutorials on hair care.

“I get a message once a day from parents asking about what types of products, what types of combs to use, what types of products to use,” Colette says.

Cami’s popularity came from Oprah Magazine and other celebrities sharing her videos.

One of her viral videos features Cami blowing kisses at her grandfather from the car. At the end of the video, you can see Cami crying because she’s leaving her grandfather while Colette reassures her she will see him again soon. The caption of the video reads: ‘When you have to leave your best friend, Grandpa.’

The toddler influencer has earned money doing collaborations with companies. Her parents opened a bank account for her, in part to save for college. They said they will stop featuring her on social media when the toddler doesn’t want to do it anymore.