BOONE, N.C. — A bookstore in Boone is on the mend thanks to a commercial that aired after the Super Bowl during the The Late Show with Stephen Colbert.

What You Need To Know

  • Foggy Pine Books has been struggling during the pandemic

  • The store's owner started selling books by leaving them outside the store or selling through a drive-up window

  • They were worried about closing until a commercial during The Late Show with Stephen Colbert gave them a boost

Foggy Pine Books Owner Mary Ruthless says a producer called her saying they were looking for a business that had been struggling due to the pandemic. Ruthless says she was worried that her business would have to close after sales dropped dramatically.

They had been holding yard sales for books, leaving packages outside, and even selling through a drive-up window.

After the commercial, they saw 1,000 orders in 24 hours.

"The store is everything to me. It's genuinely my dream, and knowing now that I'm not in danger of losing that, and that I'm still going to be able to not just employ the employees, I have and benefit the community in that way as well as just bringing attention to the community too," Ruthless says.

She says orders have been coming in from all over the country. She is hoping orders continue to come in so the store can stay afloat during this difficult time.