CHARLOTTE, N.C. -- This Black Friday, Magnolia Emporium is offering 0 percent discounts. No doorbusters nor price matching.

  • Experts say some shoppers are ditching Black Friday for Small Business Saturday sales
  • Shoppers spend $13 billion on Small Business Saturday
  • Small businesses employ about a third of the retail workforce in North Carolina

It won’t even be open.

“We’re not out to have a bunch of people climbing on top of each other,” Magnolia Emporium owner Randolph James said.

Major discounts customers expect that Black Friday would cripple a store like Magnolia Emporium, according to James. 

“We couldn't stay in business if we did something like that,” James said. “[Black Friday] is geared towards the big box retailers.”

Adam Rhew with Charlotte Center City Partners says more shoppers are joining Magnolia Emporium, ditching Black Friday for Small Business Saturday.

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“Shoppers are looking for more than just the hustle and bustle,” Rhew said. “They really want this interesting, unique experience.”

Last year, shoppers spent nearly $13 billion on Small Business Saturday, according to the National Federation of Independent Businesses.

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This year, more than 200 businesses in South End will take part in Small Business Saturday.

“It brings together communities, brings together neighborhoods and it supports the community,” James said. “There’s no way to compete as a small business owner on Black Friday.”

Small businesses employ about a third of the retail workforce in North Carolina.

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