Gov. Janet Mills has announced a $1.5 million initiative to fund two new campaigns promoting health care careers in Maine.

The campaigns, run by the state Department of Health and Human Services and the Department of Labor, are part of a larger $20 million initiative by Mills’ office to promote jobs in health care.

“A strong, high-quality health care system is essential to the health of Maine people and the health of our economy,” Mills said. “Health care provides meaningful, important work, and, as the pandemic has shown us, it’s work that’s more crucial than ever before. I encourage Maine people to explore whether a career in health care is right for you. We, and our terrific health care providers, stand ready to help.”

DHHS is partnering with health care employers and the nonprofit Live and Work in Maine for its campaign, which focuses on entry level positions such as phlebotomy, certified nursing assistants, EMS and medical office assistants. The campaign, targeting younger people, includes a website connecting people with health care jobs statewide. Promotions will include radio and streaming audio, social media, television and mobile advertisements and in-person events.

The Department of Labor’s campaign will focus more on direct care and behavioral health jobs in Maine. The department’s campaign will also include connecting people with job openings and comprehensive promotions.

To learn more about the Maine Jobs & Recovery Plan, visit