New York has been a battleground state in the national opioid crisis, that's why the Association of Counties is partnering with the New York State Association of Coroners and Medical Examiners to launch an ad campaign.

They're trying to raise the profile on awareness and solution tactics, encouraging visits to "see the sign save a life dot org" for more information.

Here to talk more about the message is NYSAC's Executive Director Stephen Acquario.