The Buffalo Bills have officially joined the NFL's Global Markets Program.

The team has been granted rights into Canada, which means it can now pursue activities similar to what they do here at home when it comes to fan engagement and commercial opportunities.

The Bills were one of three remaining teams in the league not a part of the program (Tennessee Titans, Cincinnati Bengals).

“We’re thrilled to have all 32 clubs a part of the Global Markets Program in 2025,” said NFL Executive Vice President Club Business, Major Events & International Peter O'Reilly. “League-wide club participation in the program underlines the strategic priority both the NFL and its teams share, to invest in global growth. We continue to see strong momentum worldwide and look forward to bringing fans internationally closer to our game, together.”

This isn't the first time the team has had formal ties with Canada as the Bills hosted the Toronto series from 2008 to 2012.

The Global Markets Program, which awards NFL clubs international marketing rights to build brand awareness and fandom outside the U.S. through fan engagement, events, commercial opportunities and NFL Flag development, was launched in 2022.