NATIONWIDE – Amazon has announced that Prime Day will be longer this year.

The annual day will be extended to 36 hours, which is six hours longer than last year.

Amazon Prime day is on July 16 starting at 3 p.m. Last year it was the largest sales day for Amazon ever.

If you're not an Amazon Prime member, the price to join is $119 for a year subscription, which is 20 percent higher than a year ago.

One of the biggest Prime Day deals already being advertised is the Echo Show. It was previously $299 and is now $129.