WILMINGTON, N.C. -- A billboard along Carolina Beach Road in Wilmington is making some drivers do double takes.

A mannequin hanging off the edge of a billboard advertising "Above All Roofing" is causing concerns.

The ad campaign is telling people they should "let the pros do it" instead.

The sight is actually causing some drivers to call 911 because they think a person is hanging on for their life.

The roofing company has not commented yet.

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