UTICA, N.Y. -- Oneida County organizations are hoping for some generousity this holiday season.

Oneida County Executive Anthony Picente and several leaders of area non-profits are stressing the importance of "Giving Tuesday."

They met at Munson Williams Proctor Art Institute on Monday.

"Giving Tuesday" is all about just that -- and leaders said donations can change lives.

"There's services that nonprofits provide to our community, and dollars for those services really show true impact," said Parkway Center Executive Director Kelly Walters.

Giving Tuesday is on November 28.