NEW YORK -- Wallet Hub has released its survey on the Best Black Friday deals.

The survey looked at nearly 10,000 from 35 of the biggest US retailers.

Kohl's tops the list with the highest overall discount rate, and the lowest goes to Bass Pro Shops. The overall average discount is 37 percent. Consumers should aim for this discount amount or higher when shopping. The "Apparel and Accessories" category has the most discounted items, while food, cosmetics and cleaning products have the lowest.

JC Penney and Belk also rated high with good Black Friday deals.

Best Black Friday Retailers (Avg. % Discount)

1. Kohl's (66.32%)                   
2. JCPenney (66.30%)                       
3. Belk (62.75%)                       
4. Stage (60.82%)                         
5. Shopko (55.93%)     
6. Bealls Florida (52.78%) 
7. Sears (50.09%)       
8. Macy's (45.58%)   
9. Fred Meyer (43.88%)   
10. AAFES (37.25%)