E-cigarettes are all over, and Juul Labs has nearly cornered the market.

Their goal: to improve the lives of a billion smokers. But some of their "pods" will vanish like smoke.

"The FDA, a couple months ago, raided Juul's offices with a subpoena to see if there's any evidence that they were purposefully targeting young people," said Cornell University Associate Professor Jeff Niederdeppe.

"While working towards our mission, an unintended serious problem has developed: underage usage of our product," said Juul Labs CEO Kevin Burns.

Niederdeppe says statistics show about 20 percent of high schoolers use e-cigarettes. He added specific pods can attract younger smokers.

"We know that flavored e-cigarettes like cotton candy and mango dream ... these kinds of flavors appeal to young people," he said.

The pods that Juul will smoke out of over 90,000 retail stores are mango, fruit, creme, and cucumber.

"The only consequence to these laws is to the retailer themselves. Once the transaction is done, as long as that person was of legal age, everything after that is legal," said New York State Vapor Association President Michael Frennier.

Frennier adds the issue is with tobacco laws; that the issue is with the corner stores, not the vape shops. He believes suspending the pods will hurt vape shops' bottom lines.

"There's not professional training when it comes to vaping products in a convenience store or a gas station," Frennier said.

Niederdeppe says it could be too little, too late.

"One could argue that a lot of the damage is already done. Juul owns 75 percent of the e-cigarette market already," Niederdeppe said.