TROY, N.Y. -- Drive along Congress and you can't miss the old sign -- coincidentally advertising the same concept for a new business.
"We're in Troy Kitchen; it's a luxury food court," Troy Kitchen Owner Cory Nelson explained.
But Troy Kitchen is more than just a place to eat in this, the freshly dubbed purple light district.
"I want you to feel like you're walking into a purple hug; that's what the purple lights are for," Nelson added.
A Brooklyn native and Troy transplant of three years, Nelson found opportunity in the Collar City.
"At Troy Kitchen you can test out a concept here," he said, "still have foot traffic, still be able to produce and still have that same transaction of giving a customer food and they're giving you money."
It's place to feed hungry bodies and fuel the entrepreneurial spirit.
"We have Troy Lobster, which is going to sell lobster rolls, shrimp rolls, crab rolls," he said.
Four vendors will use a communal kitchen to dish out their creations. Nelson used social media to help narrow down the food choices.
The businesses, which also include Mexican cuisine and Ramen noodles, all have a year or two, depending on their lease, to create followings of their own.
"Our idea was so small and it grew into this entire big thing, and I'm so grateful for that and it's so humbling," K-Plate Korean BBQ Co-Owner John Goh said.
Goh began selling Korean BBQ out of a truck last year on the RPI campus as an alternative for students.
"Our food is fast, it's delicious and it's convenient," Goh said.
Eventually, a cafe and bakery will also come in, as well as a bar featuring six beers and six wines on tap, but the main purple masterpiece lies at center stage.
"We want it to be a place where you can come in, for a very affordable price, have a glass of wine or beer and be entertained, whether it be comedy night, poetry night or live music," Nelson said.
Troy Kitchen has its grand opening at 5 p.m. on Troy Night Out.
To learn more about Troy Kitchen, click here.