Scrolling through your social media feeds, you’ve likely seen a news story or two posted that looks suspicious and has left you wondering if it’s accurate. Entrepreneur Richard Zack, a self-described “news junkie,” is the last person you’d think would be duped by fake news.

“I fell for some fake news and I read a report and it really looked true to me, and I started talking about it online, and as the facts came out, it was clear that I had fallen for it,” said Zack, the CEO of Our.News.

Frustrated with the rise of misinformation online, he started brainstorming solutions that might exist with technology. With two business partners last year, Richard co-founded Our.News. It is described as a neutral web platform that lets the public validate what’s true. Users are encouraged to submit and rate news.

“We are rating the news on four metrics: spin, trust, accuracy and relevance,” said Zack.

The business is based in the Troy Innovation Garage, although they'd eventually like to be in their own facility. The beta platform is now online. A mobile app is on the way.

The hope is to work with publishers to integrate the news rating system on their sites. They have ambitious plans.

“We’d like to see this on every major news publisher within the next three years,” said Zack.

Our.News plans to collect information submitted by users which could then be sold to news outlets or advertisers.

“Anyone who is interested in consumer perception ... I mean, really, what we’re doing is gathering consumer perception over time,” said Zack.

Users can opt out.

The main goal, Zack says, is to rebuild trust between publishers and news consumers.

“The news exists for our benefit," he said. "We all deserve to be a part of the conversation, and with our.news, we provide that ability to do so.”

Our.News recently launched a crowd funding campaign through Indiegogo.