RALEIGH, N.C. -- Renaissance Dental Center in North Raleigh is facing criticism after posting an advertisement that some are calling racist.

  • Raleigh dentist faces backlash for ad some say is racist.
  • Ad features three white women dressed in different cultural attire.
  • Dental center has since apologized. 

The ad, which says "everyone smiles in the same language," shows three white women in clothing from differing cultures, including Asian attire and Native American garb, followed by the statement "free whitening system".

Dental Ad

After the ad started facing criticism, Renaissance released an apology for it stating the intention of the ad was to "unite" rather than offend.