CAROLINA BEACH, N.C. -- Popular Carolina Beach doughnut shop, Wake N Bake Donuts, is receiving some attention after posting a picture of a doughnut to social media displaying a stick-figure gun-shot victim and the phrase "#ACTNOW". 

In the post the chain writes, "Regardless of if you are on the mental health side or gun control side, let’s all agree it’s time to #actnow to help stop these mass shootings from happening!"

Responses to the post were swift, and while not many were particularly negative, Facebook users did critique the brand's use of gore on their pastry.

"I understand the hashtag, but the person laying in blood was a bit to far," writes one woman. 

"Yes, it's offensive-that's the point," wrote another user.

It is unclear if the doughnut will be sold in the shops.