PLANT CITY, Fla. -- The Florida Strawberry Festival has announced its theme for the 84th annual event: "It's A Hit!"

"It's short and sweet," event President Paul Davis said in a news release.

A new theme is created for each year's festival, which celebrates the strawberry harvest of eastern Hillsborough County.

The event features music entertainment, youth livestock shows, exhibits and, of course, lots of strawberry shortcake. 

"It's a team effort," Davis said. "Our team of volunteers, vendors, exhibitors and sponsors create an all-star lineup that is sure to please."

The 2019 Florida Strawberry Festival will take place Feb. 28-March 10 in Plant City.