WINSTON-SALEM -- Over ten years ago, a court ordered Reynolds American and other tobacco companies to advertise the deadly effects of tobacco, a response to decades of tobacco commercials that aired on radio and TV.

Decades after being banned from the airwaves, Big Tobacco returns to prime-time TV this weekend.

Some smokers think they influenced people to smoke.

"Back in the day, I'm sure they did,"  said smoker Lars Larson.

Larson had stepped outside for a quick smoke, before catching a ride at the Winston-Salem bus station. It's just a few blocks from where Reynold's Tobacco's sprawling cigarette factories were located, that turned out Winston, Salem, and Camel cigarettes.

He says says he’s smoked some 30 years, but didn’t start because of ads.

"I was trying to impress a girl,” Larson said while laughing.

The anti-smoking ads will black letters on a stark white background.

"Smoking causes heart disease, emphysema, accute myeloid leukemia and cancer of the mouth, esophagus, lung, stomach, kidney, bladder and pancreas," says a female voice reading the script.

The ads say smoking kills 1200 Americans every day.