CHARLOTTE -- Community leaders joined Bojangles' executives in west Charlotte on Thursday morning to cut the ribbon for its re-opened location on Trade Street.
The location closed for renovations in December.
The renovation brings several new features in a move to keep up with the times.
“This location is very different for us in many, many different ways,” V.P. of Franchise Development & Construction Randy Icard said.
It's the second location to roll out the new store format featuring free WiFi, charging stations, and a "biscuit theater.” It's all in place to enhance the dine-in experience.
"You need to stay relevant as a brand,” Icard said. “And everyone is kind of seeking to do that in different ways."
The layout itself has more square footage, sectioned off seating, and streamlines food operation to speed up dine in service.
“One side of the production line takes care of everything going to the front counter,” Icard said. “But then the other whole production line is totally dedicated to the drive thru."
The first of this prototype, in Greenville, has already seen an increase in dine-in customers while maintaining it's drive thru traffic.
Icard said Bojangles', publicly traded since 2015, wants to grow 7 to 8 percent every year. And a large potential for growth is literally sitting right in front of it.
“We're gonna continue to refine and be able to maintain and capture the essence of the feel and the look of what we have,” Icard said.
Renovated Bojangles' on Billy Graham Parkway and South Tryon Street will feature similar elements, but not be identical to the Trade Street location.